You already have the talent. You already have customers who love what you make. This class is about turning that into real, consistent money — the car payment, the family vacation, the gymnastics registration — without burning out on the thing you love.
Most home bakers aren't undercharging because their work isn't worth more. They're undercharging because nobody ever showed them the math — and the burnout that follows isn't about baking too much. It's about baking for too little. In 45 minutes, we fix both.
Using the Price My Bake calculator, we walk through what your top-selling item actually costs to make — ingredients, your time, packaging — and show you the real number you should be charging. Live, on screen, together.
When bakers run their real numbers for the first time, most are shocked. The gap between what they're charging and what they should be charging is bigger than they expected — and seeing it changes everything.
The right price only matters if the right customers can find you. We'll show you how Bkd Local puts your profile in front of Tennessee customers actively looking for exactly what you make — no algorithm, no posting daily.
We start with one question: what did you charge for your last order? Then we run the real math live and show the gap. This one moment tends to reframe everything that follows.
We walk through the Price My Bake calculator together on screen — ingredients, your labor, overhead, profit margin. You'll watch a real, profitable price appear in real time. You'll use this on every order from here on out.
Charging the right amount changes more than your bank account. We talk about what it looks like when baking pays for the car payment, covers a family vacation, funds gymnastics season — and you still love doing it.
I'll walk you through Bkd Local, how it works for Tennessee home bakers, and what the Founding Baker program looks like. No pressure. You'll leave with everything you need to decide.
I'm Raina Shults. I founded Sprinkle Me Sugar in 2018 and built it from my home kitchen into a licensed bakery. I baked 92,000 macarons by hand. I worked 20-hour weeks and for a long time made less per hour than I deserved — not because my baking wasn't good, but because I was pricing by gut feel and hoping the right customers would find me on Instagram.
I didn't burn out because I baked too much. I burnt out because I baked for too little. When I finally fixed my pricing, everything changed — not just the money, but how I felt about showing up to bake every morning.
I built Bkd Local so every home baker in Tennessee could have that same shift. This class is the first step. Come see what's possible.
Both sessions are the same class. Pick the night that works for your schedule and I'll send your Google Meet link right away.