✨ Free live class — Bake Less, Earn More — May 19 & May 21 at 7pm CT — Pick the night that works for you
Free Live Class
For Home Bakers Who Want More

Bake Less,
Earn More.

The free live class that shows you exactly what to charge — and how to love baking again.

You already have the talent. You already have customers who love what you make. This class is about turning that into real, consistent money — the car payment, the family vacation, the gymnastics registration — without burning out on the thing you love.

📅
Monday, May 19 — 7:00 PM CT
45 minutes · Google Meet · Free
📅
Wednesday, May 21 — 7:00 PM CT
45 minutes · Google Meet · Free
Save My Free Spot
Spots fill fast — replay available for registered attendees only
Raina Shults at work in her kitchen
Raina piping macarons
Christmas cookies on a stand
Tiered cake with flowers
What This Class Is Really About

You're probably leaving
$40–$80 per order
on the table.

Most home bakers aren't undercharging because their work isn't worth more. They're undercharging because nobody ever showed them the math — and the burnout that follows isn't about baking too much. It's about baking for too little. In 45 minutes, we fix both.

Raina working in her kitchen
🧮

We Run Your Numbers Live

Using the Price My Bake calculator, we walk through what your top-selling item actually costs to make — ingredients, your time, packaging — and show you the real number you should be charging. Live, on screen, together.

💸

You'll See What You've Been Leaving Behind

When bakers run their real numbers for the first time, most are shocked. The gap between what they're charging and what they should be charging is bigger than they expected — and seeing it changes everything.

🚀

Then We Show You How to Get Customers

The right price only matters if the right customers can find you. We'll show you how Bkd Local puts your profile in front of Tennessee customers actively looking for exactly what you make — no algorithm, no posting daily.

What We Cover

45 minutes. Here's exactly
how we spend them.

Beautifully decorated custom cookies
The work you do deserves to be paid like the art it is.
1
Minutes 0–5

The Number That Changes Everything

We start with one question: what did you charge for your last order? Then we run the real math live and show the gap. This one moment tends to reframe everything that follows.

2
Minutes 5–25

Live Demo: Price My Bake Calculator

We walk through the Price My Bake calculator together on screen — ingredients, your labor, overhead, profit margin. You'll watch a real, profitable price appear in real time. You'll use this on every order from here on out.

3
Minutes 25–35

What Good Pricing Buys You Back

Charging the right amount changes more than your bank account. We talk about what it looks like when baking pays for the car payment, covers a family vacation, funds gymnastics season — and you still love doing it.

4
Minutes 35–45

Bkd Local — and Whether It's Right for You

I'll walk you through Bkd Local, how it works for Tennessee home bakers, and what the Founding Baker program looks like. No pressure. You'll leave with everything you need to decide.

Raina in her kitchen
"You're not burnt out on baking.
You're burnt out on
baking for too little."
Beautiful custom cookies
Raina Shults piping macarons
92K
macarons baked
by hand
Your Host

I was you — talented,
busy, and underpaid.

I'm Raina Shults. I founded Sprinkle Me Sugar in 2018 and built it from my home kitchen into a licensed bakery. I baked 92,000 macarons by hand. I worked 20-hour weeks and for a long time made less per hour than I deserved — not because my baking wasn't good, but because I was pricing by gut feel and hoping the right customers would find me on Instagram.

I didn't burn out because I baked too much. I burnt out because I baked for too little. When I finally fixed my pricing, everything changed — not just the money, but how I felt about showing up to bake every morning.

I built Bkd Local so every home baker in Tennessee could have that same shift. This class is the first step. Come see what's possible.

Pick Your Night

Claim Your Free Spot

Both sessions are the same class. Pick the night that works for your schedule and I'll send your Google Meet link right away.

Your Meet link is on its way. You'll also hear from us about Bkd Local — unsubscribe anytime.